| HQ Automotive...Making a Difference |
"Free"
A low priced oil change, A free alignment inspection, A free AC inspection, a low
priced tire rotation; they are all examples of very common tactics designed to get
you in the door. Their intention would be to "up sell" you additional services once
they have your vehicle partially disassembled. Often times with high pressure
sales tactics.
For you, this tactic has a major problem! They are a business and must make a
profit. There will be an expense in the "FREE" item and it's advertising that
MUST BE RECOUPED. Quite often they are extremely successful in doing this at
your expense. Most often this is done two fold. They "up sell" you additional
services that may or may not actually be necessary and they over price the
additional services. Sometimes they won't "get you" both ways, but one way or
the other the cost of the "free" or discounted service must become profitable or
they would go out of business. I personally know of places that can average over
$300 in labor alone, not including parts every time they get the car in the door.
This makes the low priced oil change quite a bargin....FOR THEM.
priced tire rotation; they are all examples of very common tactics designed to get
you in the door. Their intention would be to "up sell" you additional services once
they have your vehicle partially disassembled. Often times with high pressure
sales tactics.
For you, this tactic has a major problem! They are a business and must make a
profit. There will be an expense in the "FREE" item and it's advertising that
MUST BE RECOUPED. Quite often they are extremely successful in doing this at
your expense. Most often this is done two fold. They "up sell" you additional
services that may or may not actually be necessary and they over price the
additional services. Sometimes they won't "get you" both ways, but one way or
the other the cost of the "free" or discounted service must become profitable or
they would go out of business. I personally know of places that can average over
$300 in labor alone, not including parts every time they get the car in the door.
This makes the low priced oil change quite a bargin....FOR THEM.
HQ Automotive has a different way of
doing business. It can be a bit more
difficult at times because it doesn't seem
to go with the natural order of "the way it's
always done", however it is what we
believe as a better way for you.
It's a simple concept and I hope you see
the value in it as it really does achieve the
concept of "lowest overall cost".
We charge you a fair price for a given
amount of time or service. You can expect
to pay to have your brakes inspected, or to
balance your tires, or perform tests to find
out why your Check Engine light comes
on, etc.
You can also expect honest answers,
expert advise, and no incentive to sell
you unnecessary services or over
inflate the price of additional services
to cover the costs.
doing business. It can be a bit more
difficult at times because it doesn't seem
to go with the natural order of "the way it's
always done", however it is what we
believe as a better way for you.
It's a simple concept and I hope you see
the value in it as it really does achieve the
concept of "lowest overall cost".
We charge you a fair price for a given
amount of time or service. You can expect
to pay to have your brakes inspected, or to
balance your tires, or perform tests to find
out why your Check Engine light comes
on, etc.
You can also expect honest answers,
expert advise, and no incentive to sell
you unnecessary services or over
inflate the price of additional services
to cover the costs.
Common up-sells would include:
know the service is "on special" or they can "do it right now". They may also play
on your fear of not doing it.
There are two important truths for you to consider.
1) They must make a profit (from you)
2) If they got you in the door with a low priced incentive or "free" service, how are
they going to achieve a profit?
Just say no thank you and bring your vehicle to HQ Automotive. We will be happy
to inspect your vehicle and make any actually needed repairs at a fair price.
- shocks/struts
- alignments/4 wheel alignment
- Engine flush
- Fuel Injection flush
- Brakes or additional components
- Spark plug wires
- Steering and Suspension components
- other services they may be able to perform at a high profit
know the service is "on special" or they can "do it right now". They may also play
on your fear of not doing it.
There are two important truths for you to consider.
1) They must make a profit (from you)
2) If they got you in the door with a low priced incentive or "free" service, how are
they going to achieve a profit?
Just say no thank you and bring your vehicle to HQ Automotive. We will be happy
to inspect your vehicle and make any actually needed repairs at a fair price.
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